What is a SEO Audit:
An SEO Audit is the analysis of your website based on factors that are important to the search engines in terms of organic search results. It dives into the technical infrastructure, on-page and off-page elements to in order to determine issues, opportunities, and recommended fixes.
While there are various tools you can use to SEO audit a website, the best approach is to either do the audit using a guide.
The cost is reasonable and the recommendations of a manual audit are specific to your website and are not generic like those produced using a tool.
What to expect from an SEO Audit:
1. A description of the current state of your website – This is a detail analysis on how your website is performing in search, social media, number of internal/external links and any other information related to your website’s existing state .
2. A list of actions based on a SEO audit checklist together with explanations for each and every item in the list.
3. A report describing a complete Internet marketing strategy for taking advantage of all available sources of traffic and opportunities on the Internet and not just SEO.
When is a SEO Audit reccomended:
Frequently. Things change very quickly in the SEO industry and what is working today may not work in 12 months from now. It is necessary to perform regular SEO audits (at least 1 time per year) to ensure that your website is up-to-date with the latest developments.
What`s included in a SEO Audit:
Some of the most relevant information we will provide during a SEO Audit is comprised of:
1. On Site SEO:
a. Titles and Descriptions – Are they unique for each page and within the specified size? Can the user tell from the title what the page is all about and is the description an advertisement of what the page has to offer?
b. URL Structure – You should check that the urls for each page are unique and properly formatted.
c. Text formatting – Make sure that you don’t just have plain text in your pages. Any text should be properly formatted using H1 (for the main title) and H2 (for the main headings), bold and italics for the important parts, lists where necessary etc.
d. Content – The content of your website has to be unique. Is it relevant? Does it provide answers to the visitor`s questions?
e. Internal linking – Linking your pages together is useful to both search engines and users.
2. Website control and management:
Are you using all the necessary tools to properly control your website? Have you registered your website with Google webmaster tools, can the search engines bots access your web site without any problems?
So, if you find out that there is room for improvement in this part then we suggest that you give this high priority in your implementation plan.
3. Social Media presence
You cannot survive online without social media; it is as simple as that. If you neglect social media and depend solely on search marketing then it’s like putting all your eggs in one basket and your risk is higher. Social media affects your SEO efforts both directly (in the form of links) and indirectly (more exposure which may create more natural links and direct visits) so it is a factor that can influence your efforts to have a properly optimized web site.
4. Off Site SEO
Yvery important but if you are not careful of what you are doing and if you don’t know exactly what you are allowed to do and what not, it is also very risky.
5. Other promotion tips and tricks:
The last part of our SEO audit goes beyond SEO and slightly touches the area of Internet marketing.
Where applicable we can reccomend the following:
- A mobile version of your website
- A dedicated mobile app
- Suggestions for content marketing and / or dedicated banners
- Presentation videos
- Videomarketing campaigns